In our introductory video on Ocean Tomo’s 2015 IP Market Forecast, I discussed ten insights that played crucial roles in our 2015 plans. Today’s video focuses on how we plan to address two of those observations: Business Focused Patent Prosecution and Outsourced Research & Development (R&D) Collaboration.
R&D and patent prosecution are two closely connected points that combine into a critical one-two punch for innovation, with one focusing on invention and the latter on protecting innovative ideas. Together, these activities comprise a significant investment in next generation opportunity.
In order to optimize their innovative strategies, both public and private companies employ a variety of channels to support their internal development processes. Each of these channels requires crucial management and extensive oversight.
Ocean Tomo’s plans for 2015 include a commitment to supporting company clients to capture and guide emerging third party solutions on a client-by-client basis. We work in close collaboration with our clients during the Venture Development Process to formalize their strategic innovation objectives. This is accomplished through an extensive analysis using cross functional teams within the firm to direct client investments into a small portfolio of early stage companies that promise future growth technologies.
In order to inform the process of Investment Target identification, Ocean Tomo’s Strategy Business Unit prepares an IP Landscape for the client as well as major competitors. This process utilizes proprietary IP analytics, often including our Ocean Tomo Ratings™ System, as well as other internal company resources. We work closely with the client team to accurately identify the strongest potential investment targets.
Ocean Tomo then leverages the expertise of our Valuation and Transaction advisory professionals through an integrated approach to sourcing and executing new venture partnerships. We support our efforts through an active role in managing both IP strategy development and product development for the benefit of our clients.