Over the past year and a half, we witnessed a paradigm shift in how companies have been using their IP in transactions, reorganizations, and bankruptcy. The pandemic resulted in a surge of IP exploitation strategies centered around preservation of value, access to capital, and bankruptcy proceedings. In the midst of the pandemic, our focus shifted to helping our clients leverage their IP to raise capital, shore up their balance sheets and weather the storm.
As we inch toward a post-pandemic world, the focus of our clients has changed. While monetization remains a core focus, there has been a renewed effort by companies to optimize the value derived from IP. Specifically, we are seeing a greater focus on the day-to-day contributions of IP via licensing, partnerships, and joint ventures. This is a trend that we believe will continue to pick up steam in the coming months as firms begin to use their IP proactively rather than reactively.
One area where we are seeing significant interest is in the exploitation of data assets. Information is now one of the most important and valuable assets of firms across all industries, not just for information technology companies. With the increasing importance of data comes the need to manage it and understand its value. Understanding the utility and value of data as an asset requires not just an analysis of the data itself, but also how it works with complementary IP assets such as software, proprietary know-how, and patents to generate economic value. Our decades of experience helping clients understand, manage, defend, and realize intangible value have given us unique insights that we are leveraging to help firms work with their data assets which are in many ways the gold of the modern economy.
Much has changed as a result of the pandemic, but the management and valuation of IP will only become more important. As always – before, during, and after the pandemic – we at Ocean Tomo are here to help our clients navigate IP as an asset class and maximize its value for their businesses.
For our law firm clients, our valuation team is providing CLE-eligible presentations on the topic of pre and post-pandemic IP strategy and exploitation. Please feel free to reach out to Greg Campanella using the information below to explore these topics and how they could influence your business.
Gregory Campanella is responsible for leading Ocean Tomo’s Management Services Group and is a Managing Director in the Valuation practice. Mr. Campanella’s work has focused on valuations of intangible, intellectual property and tangible assets for acquisitions and divestitures, bankruptcy and restructuring, establishment of monetization strategies including licensing, mergers and joint venture/partnership formations, litigation support, and financial reporting and tax matters.
To explore this topic and how it could influence your business, please contact: Gregory Campanella, MBA at [email protected] or +1 (415) 946-2605.