Ocean Tomo, LLC, a part of J.S. Held, Managing Director Greg Campanella will speak on the topic of brand valuation and monetization at a webinar hosted by the Licensing Executive Society Valuation and Pricing Committee.
A brand, simply put, is a bundle of Intellectual Property and other legal rights, but it is also one of a modern organization’s most valuable assets, with a powerful influence on business operations and customer perception.
A company’s brand, from a valuation perspective, is a combination of observable elements such as iconography (i.e., images and symbols used in marketing), trade dress, and slogans as well as other intangible elements such as reputation, emotions evoked, and key values. These elements collectively form the identity of the firm and its brand, authenticate, and differentiate it from the competition, and form the basis of brand value. Attendees will learn how to identify this brand value, and how that value can be leveraged for economic benefits ranging from financing to licensing and litigation.
The panel, including experts from GE, Brand Finance, Ocean Tomo, and CBIZ, will discuss real-world examples of how they help companies turn brand value into bottom-line results.
The webinar takes place on Thursday, September 8, 2022, from 11:00 am -12:00 pm ET. To learn more, contact Gregory Campanella at email@example.com or +1 (415) 946-2605. To register, visit: https://members.lesusacanada.org/events/EventDetails.aspx?id=1657422&group=
For further insights on a practical and actionable understanding of the drivers of brand value along with a comprehensive approach to understanding the linkages between your brand and its value, download the Ocean Tomo Brand Report here.
Gregory Campanella is responsible for leading the Management Services Group and is the Managing Director in the Valuation practice of Ocean Tomo, a part of J.S. Held. Mr. Campanella’s work has focused on valuations of intangible, intellectual property, and tangible assets for acquisitions and divestitures, bankruptcy and restructuring, the establishment of monetization strategies including licensing, mergers and joint venture/partnership formations, litigation support, and financial reporting and tax matters.
Mr. Campanella also has experience performing business enterprise, equity, and debt valuations. Industries in which he has experience include telecom, computer hardware and software, entertainment, semiconductors, life sciences/pharmaceuticals, wireless and wired communication, and e-commerce, among others.
Prior to Ocean Tomo, Mr. Campanella led cross-functional teams providing valuation, financial analysis, strategic consulting, and transaction advisory services to consumer products and technology companies in conjunction with intellectual property and enterprise acquisition, investments, and divestitures. Mr. Campanella is skilled in the creation of models to both evaluate the economics of alternative spin-out strategies and to establish the value of intellectual property to be contributed to a joint venture.
Mr. Campanella is a member of the Intellectual Property Owners). He is a graduate of the University of California with a BA in Economics; received is JD from Loyola University of Chicago School of Law and an MBA from the University of Southern California Graduate School of Business.
For further information, please contact Greg Campanella at +1(415)946-2605 or firstname.lastname@example.org.