Introduction: Taking the Layered Approach There’s a maxim in forensic accounting that investigations take twice as long as anticipated, yet the final report appears to have taken half the time. There are progressive layers in a forensic investigation that may need to be followed to reach a defensible conclusion. Each layer allows for the milestones […]
Analysis
Overview of Lost Profit Damages in IP Disputes
At its core, lost profit damages are an evaluation of the additional profit the plaintiff would have made had the defendant not committed the alleged wrongful act. Lost profit damages can take many forms including lost profits related to lost sales, price erosion, increased expenses, or injury to a company’s goodwill/reputation. Lost profit damages may […]
Brand Valuation and Monetization: Brand Valuation Methodology
Ocean Tomo, a part of J.S. Held, Managing Director Gregory Campanella spoke on the topic of brand valuation and monetization at a webinar hosted by the Licensing Executive Society’s Valuation and Pricing Committee. Ocean Tomo will be publishing to the Insights blog a series recapping the webinar, and Greg’s answers to a multitude of questions […]
U.S. and Japanese Insurance Companies Move to Support Autonomous Vehicle Industry
Last quarter, Ann Arbor-based May Mobility announced a Series C-round investment of $111 million by U.S. auto insurance company State Farm, Japanese insurance company Tokio Marine, and others. “The insurance industry sees the future of mobility and is recognizing the importance of helping to design the way insurance will support autonomous vehicles in the future,” […]
Trade Secrets Reasonable Measures
As reflected in the Ocean Tomo Intangible Asset Market Value study, intangible assets are now responsible for 90% of all business value, much of which is represented by registered Intellectual property (IP) – patents, trademarks and copyrights. Beyond these registered IP rights, other intangible assets would include trade secrets (which are sometimes called “know-how” or […]