Today, Ocean Tomo, LLC, a part of J.S. Held released its Brand Report, providing a practical and actionable understanding of the drivers of brand value. In the report, Ocean Tomo leverages years of firm experience conducting countless brand valuations. Through the Ocean Tomo Brand Report, we provide a glimpse into our perspective of what makes […]
Brand
The Beach Boys’ Masterclass in IP Monetization
The surviving members of the Beach Boys are feeling good vibrations after the group sold a controlling interest in the band’s intellectual property (IP) to Iconic Artist Group (IAG), a brand development and marketing company run by music industry magnate Irving Azoff. The sale included not only the band’s master recordings and publishing rights, but […]
IP News Around the Globe – November 2019
Guideline on Enhanced Intellectual Property Rights (IPR) Protection Issued in China A directive released by the Communist Party of China (CPC) Central Committee and the State Council calls for strengthening IPR protection which includes strengthening the punishment for infringements and counterfeiting. The directive calls for speeding up the introduction of a punitive compensation system for […]