A poem about intellectual property: Intellectual property, a treasure so rare A creation of the mind, beyond compare It’s the fruit of our labor, our ideas and thoughts A source of pride and joy, that we dearly sought We pour our hearts and souls into every design And protect our works, with copyright as our […]
Ecosystem
Brand Valuation and Monetization: What is a brand?
Ocean Tomo, a part of J.S. Held, Managing Director Gregory Campanella recently spoke on the topic of brand valuation and monetization at a webinar hosted by the Licensing Executive Society’s Valuation and Pricing Committee. Ocean Tomo will be publishing to the Insights blog a series recapping the webinar, and Greg’s answers to a multitude of […]