It has become more fashionable, and importantly more profitable, for a company to promote “Made in America.” After all, consumers perceptions of the Made in America mark (or similar marks) drive product preference and afford a price premium as “American Made” is perceived to offer higher quality. Research from Consumer Reports and Standard Textile indicates: […]
Intangible assets
Ocean Tomo Releases Intangible Asset Market Value Study Interim Results for 2020
Since 2017, Ocean Tomo has calculated and reviewed the intangible asset market value (“IAMV”) of the S&P500 index components. Between 1995 and 2015, the share of intangible asset market value increased from 68% to 84%. In July, Ocean Tomo updated the IAMV Study to investigate the economic effects of the novel coronavirus. We find that […]
Ocean Tomo and Ocean Tomo China Open Call for Video Codec Patented Technology
Ocean Tomo and Ocean Tomo China has interest from buyers seeking to purchase patents related to video codec technology. Earlier this week, Ocean Tomo and Ocean Tomo China shared that we are actively seeking patents and other intangible assets related to video codec technology. The Ocean Tomo Private Acquisitions has multiple buyers with immediate interest […]
Another Real World Analogy: Trade Secrets and Works of Art
Intangible assets (namely, trade secrets) often can be more easily understood when analogized to tangible assets (for example, works of art) with which people are familiar. To that end, the theme of Ocean Tomo’s 2013 Trade Secret Management & Monetization Symposium was “Trade Secrets: Valuable, but Vulnerable, IP Assets.” That same general theme — valuable, […]
TechAmerica Foundation- Fueling Rapid Growth Enterprises
Since 2005, Ocean Tomo has reported that intangible assets are becoming increasing recognized as a catalyst for wealth creation and market value. New research continues to support this platform. In a study released Tuesday by the TechAmerica Foundation, business expert Andrew Sherman urges big businesses to use a portion of its $2 trillion in “idle […]
Spurring Economic Growth Using Intangible Assets
I have long noted that although the U.S. IP market is the envy of the world, not enough attention has been paid to the role of governmental policy to further our leadership edge. This is troubling in light of the oft reported efforts of European, Asian and now the Mid-East efforts to build a technology-based […]