Introduction Intellectual Property (IP) has always been important to healthcare and life sciences companies as they develop new therapies, products, and / or processes. But knowing how to value, manage, and protect their IP is a growing issue as healthcare companies think about their brands, strategic growth initiatives, investments, and how to license data. In […]
IP Assets
Another Real World Analogy: Trade Secrets and Works of Art
Intangible assets (namely, trade secrets) often can be more easily understood when analogized to tangible assets (for example, works of art) with which people are familiar. To that end, the theme of Ocean Tomo’s 2013 Trade Secret Management & Monetization Symposium was “Trade Secrets: Valuable, but Vulnerable, IP Assets.” That same general theme — valuable, […]