Ocean Tomo, a part of J.S. Held, Managing Director Gregory Campanella spoke on the topic of brand valuation and monetization at a webinar hosted by the Licensing Executive Society’s Valuation and Pricing Committee. Ocean Tomo will be publishing to the Insights blog a series recapping the webinar, and Greg’s answers to a multitude of questions […]
Licensing Executive Society
Brand Valuation and Monetization: What is a brand?
Ocean Tomo, a part of J.S. Held, Managing Director Gregory Campanella recently spoke on the topic of brand valuation and monetization at a webinar hosted by the Licensing Executive Society’s Valuation and Pricing Committee. Ocean Tomo will be publishing to the Insights blog a series recapping the webinar, and Greg’s answers to a multitude of […]
Ocean Tomo Gregory Campanella to Speak at Licensing Executive Society Brand Valuation and Monetization Webinar
Ocean Tomo, a part of J.S. Held, Managing Director Greg Campanella will speak on the topic of brand valuation and monetization at a webinar hosted by the Licensing Executive Society Valuation and Pricing Committee. A brand, simply put, is a bundle of Intellectual Property and other legal rights, but it is also one of a […]