Introduction: Taking the Layered Approach There’s a maxim in forensic accounting that investigations take twice as long as anticipated, yet the final report appears to have taken half the time. There are progressive layers in a forensic investigation that may need to be followed to reach a defensible conclusion. Each layer allows for the milestones […]
Methodology
Brand Valuation and Monetization: Brand Valuation Methodology
Ocean Tomo, a part of J.S. Held, Managing Director Gregory Campanella spoke on the topic of brand valuation and monetization at a webinar hosted by the Licensing Executive Society’s Valuation and Pricing Committee. Ocean Tomo will be publishing to the Insights blog a series recapping the webinar, and Greg’s answers to a multitude of questions […]